You're standing at the edge of a new chapter. Maybe you’re pivoting careers after years of mastery in one field. Maybe you’re finally building the business you always imagined. Or perhaps you're rethinking your entire path because something that used to work no longer does. You’re not launching a product. You’re launching a new version of yourself.
That might sound inspiring. But if we’re honest, it often feels more like ambiguity in every direction. Too many options. Not enough signal. What if I choose wrong? What if I waste six months chasing the wrong idea, the wrong offer, the wrong identity?
This moment tends to surface across roles and industries whenever someone is at an inflection point. The stakes feel unusually personal, and traditional strategic frameworks don’t always translate cleanly.
So here’s a shift in approach: What if we treated personal reinvention the way great teams approach early-stage product building? Not as a one-shot decision, but as a series of smart, minimal experiments designed to lower the cost of learning.
That’s where Minimum Viable Testing (MVT) comes in.
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