Sketch the system of value — how it’s made, distributed, and monetized.
Boss Kanin delivers “real rice, no appliances” — a portable, hot-water-prep product that mimics the convenience of cup noodles while solving for appliance-free hunger. Its business model is built around slotting into overlooked Filipino contexts: dorms, buses, typhoon kits, construction sites, and relief operations — places where cooked rice is desired but not always accessible.
This is not just a cost innovation — it’s a format innovation.