🎯 Purpose:

Identify the lowest-cost, highest-signal experiments to validate Boss Kanin’s product viability, pricing acceptability, and emotional pull — without overbuilding or scaling prematurely. This section turns strategy into small, deliberate movement: one product, one use case, one clarity checkpoint at a time.

🧱 Section Foundation

Boss Kanin is not just launching a product — it’s testing whether a new format (hot-water-only instant rice) makes behavioral sense to modern Filipinos. At this phase, the business has no traction, limited capital (~₱10K), no full-time team, and a solo founder with 10–15 hrs/week. The goal is not to “go to market” but to earn the right to scale. That means choosing test environments that are high-feedback, low-friction, and low-waste.

🚦 MVP Scope Lock

What we're testing: MVP Format = One SKU, One Prep Method, One Promise

• Format: 1-cup serving of pre-cooked rice in sealed packaging
• Prep Method: Hot water only (no appliance required)
• Flavor: Plain or garlic (baseline testing)
• Value Hook: "Kanin, kahit walang lutuan" (Rice, even without a kitchen)

Focus is not on flavor variants, D2C stores, or wide distribution. We are testing format-market fit.