Establish clear, reality-grounded checkpoints for determining whether Boss Kanin deserves more energy, refinement, or a respectful shutdown. This section exists to protect against premature optimism, sunk-cost spirals, and overextended hustle. It offers a way to deliberately pause or confidently proceed — backed by signals, not sentiment.
Boss Kanin is not entering a known market with clear demand. It's proposing a behavior-shifting format (instant rice, appliance-free) in a culture that loves rice but hasn’t experienced it this way before. With a ₱10K capital ceiling, 10–15 focused hours per week from a solo founder, and no team infrastructure, we must treat execution as a search for clarity — not traction.
→ Earn the right to continue.
→ Learn whether real people actually want this format — and would choose it again.
This section defines what success actually looks like, so we don’t confuse momentum for signal or novelty for demand.