Boss Kanin — Value Proposition Canvas 🧩

PDF: https://drive.google.com/file/d/1kAN_R5bLFGKK0WBZXbn5-PdqSJEUM_TN/view?usp=sharing

Why We’re Using This Canvas

The Value Proposition Canvas helps visualize what Boss Kanin is really solving — and for whom. Instead of jumping straight into features or strategy, it forces clarity on the customer’s side: What do they actually want, need, or struggle with? What do we offer that truly helps?

It’s a practical tool we’re using to map the intersection between:

• the real pains, jobs, and desired gains of our customers, and
• the products, pain relievers, and gain creators Boss Kanin brings to the table.

🛠 Quick Breakdown of the Canvas Components

CUSTOMER SIDE:

• Customer Jobs — What the customer is trying to get done in life (functionally or emotionally)
• Pains — What’s hard, annoying, risky, or frustrating about that process today
• Gains — What would make the experience better, smoother, or more rewarding

PRODUCT SIDE:

• Products & Services — What we offer to serve this customer
• Pain Relievers — How our product reduces or eliminates the customer’s pains